How to create and install the Facebook Pixel
Let’s go inside the Business Manager settings and enter the Data Source –> Pixels section. We click add and assign a new name to the Pixel, enter the site we want to implement it on, and click continue. Now we need to install it properly in the code of our website. In the Pixels section […]
Facebook Ads. In the live of the Creative.
As mentioned in previous articles, doing ads on social media such as Facebook, Instagram and TikTok differs greatly from doing Google Ads, because people are not on social media to find your product but to mind their own business and entertain themselves. The goal then should not be to sell but to draw their attention […]
Targeting on Facebook Ads
What is TARGETING Targeting is used to choose the users who will see our advertisements by going to segment audiencesbased on common elements, such as gender, age, geolocation or, getting more specific, based on their interests or the actions these users have taken on our site. Users can be grouped based on data that Facebook […]
Why use Facebook Ads
Learn how your Facebook Ads campaigns can help you reach a wider audience, increase conversions and improve your results. In this article, we will examine the reasons why to use Facebook Ads and show how to do it. Facebook Ads is a tool. Facebook Ads is a source of paid traffic, which is the source […]
What is the Facebook Pixel
What is the Pixel The Facebook Pixel is a string of Javascript Code that when placed on our site allows Facebook to collect information about people browsing our site and their behavior. First, it is used to track people’s behaviors within our site and thus to Record all actions that users take, such as viewing […]
What is the business manager and how to create it
What is the Business Manager The Facebook Business Manager is the platform that allows us to create and manage your Facebook and Instagram advertising campaigns. In one place you can access all pages, Instagram profiles, advertising accounts, pixels, our E-Commerce product catalogs, our contributors, payment methods, Etcc. In short, where you always have everything under […]